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UNDERSTAND YOUR CONSUMERS
Radium provides consulting and contract work for select FMCG/CPG and Cannabis companies in the areas of brand positioning, brand tracking, early-stage screening, claims, innovation, concept development and optimization, retail and e-commerce, consumer segmentation, occasion-based segmentation (needs states, jobs-to-be-done), packaging, market landscape, as well as line, portfolio, and category optimization.
Radium was founded by Paul Crowe, Ph.D. - a creative and passionate MR executive with over 20 years of experience across retail analytics and consumer research. He also leads a punk rock band for kids...
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