The time has (finally) come...Whether medical or recreational, the majority of people in the US (over 200 million) now live in states with legal access to cannabis and its derivatives
Besides the relief/pleasure it brings to millions and the positive impact on our justice system, cannabis legalization creates a huge opportunity for both established CPG companies and start-ups/entrepreneurs
While most established CPG companies are great at doing consumer research, they typically have little knowledge of the complex and evolving cannabis category and its consumers. And successful research with CannaConsumers requires specific expertise
Cannabis start-ups typically know a lot about their category, but often usually come up short when it comes to consumer research. Often, they've been successful to date without any consumer research. But working off of gut and intuition (and distribution) will only get you so far
As in CPG, the companies that best understand and act on consumer research and feedback will be the ones who win in the marketplace -- because they better understand the needs of their consumers and are able to evaluate and prioritize a much greater universe of ideas in order to bring their very best to market
When trying to understand CannaConsumers, not only do you need to know the category and the jargon, but special considerations must also be put into the research to identify over- and under-reporters and help consumers feel comfortable about sharing this part of their life
No insights department yet? Let Radium help you identify and prioritize your consumer research. From team education and vendor management, to delivery and activation of results, Radium has got you covered.
And, unlike other most research suppliers, we're passionate and knowledgeable about cannabis.
Need State Segmentation
Idea & Concept Development and Testing
Line & Shelf Optimization
Brand Tracking & Loyalty